1. Skip to Menu
  2. Skip to Content
  3. Skip to Footer>

Commercial Opportunities

VCGBIO develops and implements access strategies and custom marketing programs tailored to specific customer groups to ensure your commercialization success.

VCGBIO assesses and prioritizes opportunities to build brand value through a rigorous review resulting in:

Complete Market Strategy

  • Develop new product launch business plans
  • Set up account coverage/territory assignments
  • Data requirements and general reporting
  • Education program development
  • Internet initiatives

Competitive Strategy

  • Competitive market analysis/pricing strategies

Supply Chain Strategy

  • Develop product launch timelines for trade channel
  • Develop introductory terms and discounts with fact sheets
  • Develop wholesale distribution policy and supply agreements
  • Market and distribution analysis
  • Notifications to pricing database agencies (e.g. FDB, Gold Standard, MediSpan)
  • Introductory announcement letters/selling sheets/suggested order quantities
  • Identify distribution/pull-through support initiatives
  • Intervention programs/Fax Blast/Retail flyers
  • Develop selling material targeting retail pharmacies
  • Account receivables
  • National chain/wholesalers
  • Regional chain/wholesalers
  • Independent pharmacies
  • State conference meetings