Managed Market Strategic Plans

	Pre-Market		Post-Market
	Launch Plan Development Identify Key Market Segments: Managed Care Government/Medicaid/Medicare Trade GPO Strategic Account Target Identify Key Account Market Segments: Managed Care Government/Medicaid/Medicare Trade GPO National Account Intelligence Field Sales to Strategic Account Alignment Marketing Product Positioning Pre-Market Research Pricing and Reimbursement Formulary Kit Development Advisory Meetings White Paper Development Contracting Contracting Strategies Pricing Committee Development Trade and Distribution Prepare Launch Plans Pre-Sell Key Distributors Secure Item Numbers Specialty Distribution		Trade Inventory Management Trade Inventory Management Retail Distribution Updates State Licensure Field Sales Support Pull-Through Development/Implementation Executive Managed Care Training Field Sales Managed Care Training Clinical Managed Market In-Service Sessions Disease Management Initiatives Managed Market Coverage Key Market Segments: Managed Care Government/Medicaid/Medicare Trade GPO Key Opinion Leader Development Contracting Contracting Administration Contract Audits Contract Negotiations Pricing Committee Support Marketing Key Opinion Leader Development P&T Meeting Simulation Formulary Kit Distribution

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