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Managed Market Strategic Plans

Managed Market Strategic Plans

Pre-Market

Post-Market

Launch Plan Development

Identify Key Market Segments:

  • Managed Care
  • Government/Medicaid/Medicare
  • Trade
  • GPO

Strategic Account Target

Identify Key Account Market Segments:

  • Managed Care
  • Government/Medicaid/Medicare
  • Trade
  • GPO
  • National Account Intelligence
  • Field Sales to Strategic Account Alignment

Marketing

  • Product Positioning
  • Pre-Market Research
  • Pricing and Reimbursement
  • Formulary Kit Development
  • Advisory Meetings
  • White Paper Development

Contracting

  • Contracting Strategies
  • Pricing Committee Development

Trade and Distribution

  • Prepare Launch Plans
  • Pre-Sell Key Distributors
  • Secure Item Numbers
  • Specialty Distribution

Trade Inventory Management

  • Trade Inventory Management
  • Retail Distribution Updates
  • State Licensure

Field Sales Support

  • Pull-Through Development/Implementation
  • Executive Managed Care Training
  • Field Sales Managed Care Training

Clinical

  • Managed Market In-Service Sessions
  • Disease Management Initiatives

Managed Market Coverage

Key Market Segments:

  • Managed Care
  • Government/Medicaid/Medicare
  • Trade
  • GPO
  • Key Opinion Leader Development

Contracting

  • Contracting Administration
  • Contract Audits
  • Contract Negotiations
  • Pricing Committee Support

Marketing

  • Key Opinion Leader Development
  • P&T Meeting Simulation
  • Formulary Kit Distribution